TiPs And Strategies For Graphic Design.

Tips and strategies for graphic designers:


Graphic design involves creating visual content to communicate messages and express ideas effectively. Graphic designers work on projects for clients ranging from logos, print materials, website, mobile apps, advertisements, packaging and more.

This guide provides tips and advice for honing your skills as a graphic designer and building a successful design business.

Developing Your Design Style

Determining your design style and strengths helps attract ideal clients. Analyze:

  • Industries and companies you enjoy designing for most
  • Specific projects like logos, brochures, websites etc. you excel at
  • Your preferred design software and tools
  • Unique aspects of your branding and visual style
  • Your ideal target audience and customer avatar

Refine your niche over time as you continue growing your skills and specialties.

Building Your Portfolio

Your portfolio showcases your talents and demonstrates value to prospective clients. Feature:

  • A dozen high-quality projects covering your scope of work
  • Clean, professional layout and design
  • Project objectives, process, and results for context
  • Variety demonstrating graphic design breadth
  • Pieces tailored to your ideal clients
  • Contact details so visitors can get in touch

Refresh your portfolio regularly with new innovative work samples.

Mastering Design Software

Proficiency with leading design programs like Adobe Creative Cloud will maximize productivity.

  • Photoshop – For photo editing, compositions and graphics
  • Illustrator – Creating logos, illustrations, icons and more
  • InDesign – Building print materials like brochures, books and magazines
  • After Effects – Producing animated motion graphics and effects
  • XD – Designing website wireframes, prototypes and mobile apps
  • Lightroom – Enhancing photos through advanced optimizations

Expand your software knowledge to handle a wider range of client projects.

Understanding Color Theory

Mastering color theory elevates the visual appeal of your designs.

  • Learn how colors evoke different moods and emotions
  • Study primary, secondary, tertiary, complementary and contrasting colors
  • Use tools like Adobe Color to test palettes and harmony
  • Balance and accentuate with warm and cool colors
  • Limit overpowering colors and aim for visual harmony
  • Consider cultural meanings and context of certain colors

Proper use of color creates professional, polished designs.

Typography Best Practices

Text plays an integral role in graphic design. Follow typography tips:

  • Pair fonts with complementary personalities like handwritten with geometric
  • Use font hierarchy – larger sizes for headlines, smaller text for body
  • Limit font types – 2-3 families per design is ideal
  • Ensure sufficient contrast between font and background colors
  • Review font pairing suggestions on resources like Canva
  • Set line height for optimal readability and spacing
  • Don’t distort text or force unconventional alignments
  • Use italics, bolding, caps, and letter spacing for added flair

Text optimization makes designs more readable, balanced and appealing.

Building Your Brand Identity

Develop a consistent brand identity for your freelance design business:

  • Create a logo reflecting your design aesthetic
  • Maintain the same color scheme, fonts, and visual style
  • Treat your portfolio website as an extension of your brand
  • Ensure paid and social channels align for cohesive presence
  • Communicate your unique value proposition and brand story
  • Design templates for contracts, invoices, email signatures etc.
  • Be consistent with messaging across platforms

A strong brand identity attracts clients seeking your distinct style.

Networking Strategies

Proactively network online and locally to meet prospective clients:

  • Attend design networking events and creative professional meetings
  • Participate actively in graphic design social platforms and groups
  • Follow and interact with potential clients on social media
  • Volunteer design skills for local nonprofits to build portfolio
  • Guest post and contribute to design blogs aligned with your audience
  • Look for speaking opportunities at local schools and libraries

Expanding your network opens referrals, partnerships and awareness of your services.

Pricing Your Services

Set competitive yet profitable rates based on:

  • Your skill level, experience and portfolio caliber
  • The client’s budget constraints
  • The project scope, complexity and time required
  • What other local designers charge for similar work
  • Usage expectations for the deliverables (commercial use rights)
  • Your cost of living and income goals

Increase rates gradually as you build a reputation and expertise. Don’t undervalue your worth.

Securing Client Agreements

Use contracts with all clients to outline expectations, IP rights, payment terms, scope of work and policies. Key sections:

  • Project scope and delivery milestones
  • Your rates and payment installment schedule
  • Timeline expectations for feedback and approvals
  • Number of revisions or additional services allowed
  • Cancellation, late payment and kill fee policies
  • Who retains ownership of final designs and source files
  • Commercial usage rights granted after payment

Detailed contracts set clear boundaries that protect both parties.

Managing Client Expectations

Communicate with clients proactively to ensure a smooth project experience:

  • Provide timeline estimates and get approvals in writing before proceeding.
  • Send progress updates to maintain open lines of communication.
  • Be transparent about any delays or setbacks impacting delivery.
  • Request desired revisions together instead of piecemeal.
  • Educate clients about design options to manage expectations.
  • Maintain professionalism during any disputes.

Ongoing client communication minimizes mismatched expectations.

Tools and Resources

Leverage helpful tools and resources for designing and managing your business:

  • File sharing platforms like Dropbox to collaborate with clients
  • Password managers like 1Password to securely deliver final work
  • Accounting software like Quickbooks to manage invoices and finances
  • Task management tools like Trello and Asana to track multiple projects
  • Email marketing software like Mailchimp to promote services and offers
  • Stock image sites like Adobe Stock for sourcing quality imagery

Business operations tools save time while presenting a polished brand image.


Follow these graphic design tips and strategies to attract clients, impress with your portfolio, expand technical skills, nail branding, network proficiently, set adequate rates, secure agreements, communicate effectively, and leverage the right tools. With dedication to mastering both design expertise and business acumen, you can build a rewarding graphic design career.

Leave a Comment