Shopify and tips for successfully building an ecommerce business on the platform:
Introduction to Shopify
Shopify is a leading commerce platform for creating ecommerce websites and managing online stores. Its solutions simplify running an online business by providing everything needed to sell products and services online under one roof.
Key facts about Shopify:
- Founded in 2006 and based in Ottawa, Canada
- Powers over 1 million businesses globally
- Offers native mobile shopping experiences
- Integrates with marketing, shipping, accounting and POS systems
- Supports multiple payment gateways
- Provides hosting on Shopify servers
Shopify aims to make selling online as turnkey as possible for businesses.
Benefits of Using Shopify
Shopify offers many advantages, including:
- All-in-one solution for setting up online stores quickly
- Easy-to-use drag and drop store builder and editor
- Mobile shopping integration for responsive sites
- Hundreds of professional themes and templates to choose from
- Built-in tools for inventory management, shipping and analytics
- Automated order processing and abandoned cart recovery
- 24/7 customer support and extensive app ecosystem
- Low monthly subscription cost
The combination of ease of use plus extensive capabilities makes Shopify an ideal ecommerce platform, especially for small businesses and startups.
How Shopify Makes Money
Shopify earns revenue from:
- Monthly subscription plans ranging from $29 to $299 per month
- Transaction fees from Shopify Payments payment gateway
- Referral fees bringing on new merchants
- Fees for additional features like Shipping, Capital, and Wholesale
- Shopify App Store where developers sell apps
- Shopify Hardware like POS systems and label printers
Shopify monetizes both software and hardware tools for running online stores.
Setting Up Your Shopify Store
To start selling on Shopify, first set up your store:
- Choose business name, create account, and pick web address
- Select an inviting theme and customize layout, design and branding
- Set up business information, tax and shipping settings
- Integrate payment gateway like Shopify Payments
- Configure shipping providers, locations and rates
- Add business email powered by Shopify or connect existing email
- Install apps and additional capabilities from the Shopify App Store
Shopify’s guided setup helps launch fully functional stores quickly.
Adding Products to Your Shopify Store
Populating your store with items to purchase is easy on Shopify. You can:
- Manually add products one by one including details like price and inventory
- Import existing product catalogs via CSV or integrated commerce platforms
- Connect Oberlo to auto-import products from AliExpress
- List on eBay and sync items over to Shopify
- Install apps to connect POS system inventory to Shopify
However added, Shopify organizes products with categories, variants, images, pricing and other filters to simplify browsing.
Shopify offers built-in payment processing through Shopify Payments. You can also integrate popular third-party gateways:
- Shopify Payments handles credit cards, Apple Pay, Google Pay
- Alternatives like PayPal, Stripe, Square, and Amazon Pay
- Accept one gateway or multiple and show preferred options first
- Enable recurring billing for memberships and subscriptions
- Manage transactions, refunds and disputes all in one place
Streamlined payments with lower rates helps convert more customers.
Email and Marketing Tools
Grow your business with Shopify’s integrated marketing tools:
- Send abandoned cart recovery emails to retrieve sales
- Create email lists and campaigns to engage customers
- View sales and traffic analytics to optimize promotions
- Install email popups, debut themes and upgrades
- Run retargeting ads on Facebook and Instagram
- Refer friends for $ sales in exchange for $
Moving beyond your site, Shopify supports sales growth online and off.
Optimizing for Mobile
Given rising mobile commerce, optimizing your Shopify store for mobile is crucial:
- Select themes designed mobile-first for responsive resizing
- Review site on multiple devices and connections to identify issues
- Set up accelerators like image compression and caching to speed loading
- Ensure buttons and links are appropriately sized for touch
- Confirm mobile checkout process remains smooth
- Use location APIs to showcase nearby stores or tailor offerings
Providing an excellent mobile shopping experience meets rising customer expectations.
Driving Traffic to Your Shopify Store
Promote your store through diverse tactics:
- Run targeted Facebook and Instagram ads
- Claim local business listings on Google, Facebook and elsewhere
- Build an email list with lead magnets and special discounts
- Post new products on social media and link back to site
- Collaborate with influencers in your niche to promote offerings
- Guest post on relevant blogs linking back to your store
- Use referral programs incentivizing sharing and promotions
Combining paid and organic promotion channels maximizes new customer pipeline.
By selecting the right theme, adding products, configuring payments, leveraging built-in marketing tools, optimizing for mobile shoppers and actively promoting your store, Shopify provides an end-to-end platform to successfully build an ecommerce business. Their app ecosystem also allows incorporating additional capabilities to further optimize the customer journey. Shopify simplifies selling online, allowing entrepreneurs to focus on their products and brand.